How to Use Data to Boost Creativity in B2B Marketing
June 18, 2025
In B2B marketing, data has the reputation for being strictly analytical, a game of numbers. But those days are behind us. Today, the most effective
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Tag: intent data
The Role of Intent Data in Successful ABM Campaigns
June 18, 2025
Today’s B2B buying cycles are longer, more complex, and driven by digital research far earlier in the journey. ABM programs in 2025 must go beyond
Intent Data vs Traditional Lead Scoring: What Works Best for ABM in 2025?
June 17, 2025
“Through 2025, 67% of B2B marketers indicate intent data must be used to prioritize high-value accounts.” — Forrester, 2025 B2B Intent Marketing Outlook Not every
Unlocking Precision Marketing: How Intent Data and AI Deliver Game-Changing Personalization
December 25, 2024
Intent data and AI have emerged as a “must-have” combination for precision marketing. In today’s hyper-personalized digital era, customers expect brands to not only meet
10 Things You Should Know About B2B Intent Based Marketing
August 9, 2024
B2B Intent data is a powerful tool that can revolutionize your marketing strategy. Marketing with intent data involves understanding what your potential customers are searching
Leverage Intent Data to Laser-Focus on Your Next B2B Lead Generation Campaign
January 5, 2024
‘Intent’ is defined as a firm resolve to get something done. So when we use the word intent in conjunction with marketing-related words such as
Exploring contextual and third party intent data: Unlocking the Power of Intent Data
February 28, 2023
Introduction Transform your marketing performance with third party intent data, a powerful solution for businesses seeking to gain a competitive edge. As businesses continue to
