From a process P.O.V., It’s understandable that in a sales call, It seems like the right move to counter any or all objections In Lead Generation placed by the prospect -– that’s supposedly the only way to crack a client…
A good marketer knows that he needs to feed the top of the sales funnel with leads. But a smart marketer knows how to do that. The technique is called – Lead Nurturing. An effective lead nurturing program is what…
Ever seen in movies how a skilled professional sniper precisely aims at their target and hits them with a bullet at the exact designated spot on their body? In marketing, one can come close to this kind of accuracy by…
Influencer marketing has evolved from being a mere trend of subtly promoting B2C products on social media channels to a full-fledged marketing tactic that is being enthusiastically adopted across B2B industries. According to a Statista report, the global influencer marketing…
B2B Lead Generation is a strategic process in which businesses identify and cultivate potential customers (leads) who are interested in their products or services. This method is crucial for B2B companies seeking to expand their customer base and boost revenue.…
Marketing teams are usually responsible for generating demand in any organization. Most of the time, they simply hand-off a list of names to the sales team and expect the names to be converted into customers. The sales team starts calling…
Introduction Undoubtedly, inbound marketing is a highly effective method for generating fresh leads. Numerous studies have consistently demonstrated the effectiveness of inbound marketing strategies, particularly content marketing, in guiding customers towards brands and facilitating organic purchasing decisions. Despite its effectiveness,…
What Is Demand Generation? Successful marketing campaigns rely heavily on demand generation. The primary goal is to raise brand recognition and ultimately revenue. This article looks into the fundamentals of a complete demand generation campaign, strategies, importance, best practices, and…
What is Key Performance Indicator (KPI)? Key performance indicators (KPI) are metrics that can be used to measure and track progress toward a certain end goal. Key performance indicators are used to assess how well a business is doing so…
Introduction Lead generation is an essential element of any effective marketing plan, especially in the B2B niche. It refers to the process of acquiring and converting prospective clients with interest in your product or service into leads. Lead generation is…
