Precision is key in B2B demand generation. Understanding the distinction between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL) is not semantics
Ever passed a lead to sales and heard them say, “Not ready yet”? Or had marketing insisted that someone downloading a whitepaper is “definitely interested”?
In today’s results-based B2B environment, marketing organizations are no longer measured by the number of leads generated, but by how many of them become actual
Introduction to Marketing Qualified Leads (MQLs) In the world of business, leads hold a crucial role in the success of a company. Capturing MQL (marketing
Are you also looking to elevate your MQLs but don’t know where to start? Your answer to generating high-quality MQLs is through Content Syndication. Yes, you
What is a Key Performance Indicator (KPI)? Businesses use key performance indicators (KPIs) to measure and track progress toward specific goals. They assess performance using
