Sales Prospecting Simplified;
Growth Amplified

ABM offers a focused approach by concentrating resources on high-value accounts, enhancing ROI. Personalized engagement addresses the intricate needs of multiple stakeholders in B2B decisions. ABM aligns marketing and sales teams, fostering effective collaboration for better lead nurturing and conversion. It aids relationship building, aligns with the interests of engaged accounts, shortens sales cycles, ensures measurable ROI, provides deep customer insights, grants a competitive edge through tailored experiences, and is scalable due to technology-driven personalization. ABM’s capacity to cater to individual accounts’ specifics empowers B2B enterprises to engage prospects effectively and drive conversions.

Deals pipeline, also known as a sales pipeline, is a collection of all the different stages that your prospects pass through before they finally become your customers. It allows you to view the prospects interacting with your business, the time that needs to be spent on each, and their likelihood of becoming customers. It is able to show what deals a salesperson is currently handling and at what stage of the sales process these prospects are present. In terms of operations, you can track your team’s performance and calculate the rate at which they need to be to achieve targets.

To increase Demand Generation in b2b, it’s essential to adopt two primary strategies: Demand Creation and Demand Capture. Demand Creation involves creating awareness about a specific problem and presenting a corresponding solution. Demand Capture, on the other hand, centers on engaging buyers actively seeking solutions to their problems. By combining these 2, you can effectively increase the Demand Generation for b2b.

Any company aiming to present their products or services to other businesses can use the services of Appointment Setting. If your business needs to give a demonstration or have a consultation before making a sale, these services can be helpful. Appointment Setting can also be used for purposes like reaching out to buyers after a purchase or suggesting additional products/services for cross-selling.

The best B2B lead generation strategy involves all aspects of generating leads, from building your authority to optimizing your lead form. It comprises of building trust and authority, optimizing your website, creating engaging and helpful content, generating reviews and testimonials, publicising them, using social media marketing tools, affiliate marketing, and lastly, forming a strategic b2b channel partnership with a b2b sales company such as Intent Amplify.

Planning a webinar marketing event requires you to firstly define clear objectives of the program. You then have to identify the target audience who would be interested in your offering. Next, you have to build or optimize the landing page where traffic will be diverted at the end of the session. To boost your chances of a successful webinar, it’s best to involve the sales and customer success team at various stages of planning and execution.  Market your webinar event through email, paid ads, and social media. For best results, create a workback plan to prepare in time.

Digital marketing offers a range of benefits such as reaching a broader online audience, enhancing visibility, enabling targeted advertising, providing cost-effectiveness in comparison to traditional marketing, delivering measurable results, fostering heightened customer engagement and loyalty, offering improved customer insights, granting greater flexibility, and facilitating access to global markets.