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Florence Harrison - B2B Marketing Author

Florence Harrison

About Florence Harrison

Florence Harrison is a B2B content strategist at Intent Amplify®, with over 5 years of experience converting deep industry insights into value-backed stories that drive intent-led lead generation. Her content combines audience intelligence, intent-driven strategy, and intelligent automation to drive pipeline expansion and speed engagement along the buyer journey. With her high-impact storytelling and subtle editorial approach, Florence creates content structures that build out positioning, drive up visibility, and drive decision-makers in competitive B2B markets.

Published Content

What Is Lead Scoring in B2B? A Guide to Models, Methods & Use Cases

What Is Lead Scoring in B2B? A Guide to Models, Methods & Use Cases

Published on: 2025-07-18

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What’s the Difference Between a Prospect vs a lead?

What’s the Difference Between a Prospect vs a lead?

Published on: 2025-07-18

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What Is Account-Based Engagement? Strategy, Tracking & Best Practices

What Is Account-Based Engagement? Strategy, Tracking & Best Practices

Published on: 2025-07-17

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Appointment Setting vs. Lead Generation: Which Delivers Higher ROI in B2B?

Appointment Setting vs. Lead Generation: Which Delivers Higher ROI in B2B?

Published on: 2025-07-16

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SEO vs. PPC in 2025: Which One Offers Better ROI for U.S. Brands?

SEO vs. PPC in 2025: Which One Offers Better ROI for U.S. Brands?

Published on: 2025-07-16

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What If AI Wrote This Article? A Content Marketing Tribute for AI Appreciation Day 2025

What If AI Wrote This Article? A Content Marketing Tribute for AI Appreciation Day 2025

Published on: 2025-07-15

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