Can outbound lead generation practices evolve with the changing B2B buying behaviors? Yes– they do, but only if you have an innovative marketing game plan supporting outbound sales tactics. When done right using the right MarTech and Sales technology solutions,…
Lead Generation vs Growth Marketing: Should I focus on lead generation? Or should I be thinking long-term and invest my time and energy in growth marketing? What if I want to combine both? As a marketer – you may often…
Infosys Aster is an AI-amplified marketing suite for performance marketing, Martech orchestration, and Marketing Ops, all rolled into one. Today, the global IT consulting and digital services provider Infosys has launched Infosys Aster. Aster is an AI-amplified marketing technology suite…
