Retail Media Networks: What Brands Expect Beyond Ads

Quick Answer

Explore what brands expect from retail media networks, including transparent measurement, easier activation, stronger partnerships, and credible results.

• Retail media investment decisions increasingly depend on more than access to retailer audiences. Brands are asking for clearer measurement, easier activation, transparent rules, and a partnership that connects media activity with wider brand and category priorities.

• Industry research from IAB Europe, ANA, IAB/MRC, and Advantage Group consistently identifies standardisation, attribution, transparency, buying complexity, and collaboration as material issues for the market. [2] [3] [4] [5]

• A brand-ready retail media network should be managed as an operating model: shared objectives, governed data, usable products, credible evidence, accountable service, and a repeatable learning agenda.…

RETHINK Retail’s “Beyond the Transaction” session frames the next stage of retail media around three practical themes: building real partnerships, proving that media works, and creating more productive brand investment conversations. [1] The wording …

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