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Infosys Aster is an AI-amplified martech suite offering generative AI, real-time analytics, hyper-personalization, and faster campaign management for B2B and B2C marketers.
Infosys Aster is an AI-amplified marketing suite for performance marketing, Martech orchestration, and Marketing Ops, all rolled into one. Today, the global IT consulting and digital services provider Infosys has launched Infosys Aster. Aster is an AI-amplified marketing technology suite for brand and growth marketers, designed to deliver business growth in tough market conditions. We can put Infosys Aster in the family of multimodal AI martech tools. For example, BLIP-2 is a scalable multimodal pre-training method.
Powered by generative AI capabilities, Aster provides real-time integrated marketing analytics to users across customers, brands, and channels. It is equally useful for B2B and B2C marketing teams opting for agility-focused ROI from their martech investments. For Martech users, including content creators, brand marketers, and performance marketers, Infosys Aster is a game-changer. Here are the salient features of Infosys Aster that you should know.
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