On-demand is more than a convenience, it’s a sign of the times. Eons later, when the generation of the future shall be divided in opinions on the veracity of our lifestyle, legends will be told about how we as a people persisted in an ‘on-demand’ way of life as we progressed our way through time. Vainglories apart, on-demand webinars really are a thing these days in the business world. It’s the same concept that sets OTT platforms apart from cable TV – i.e. the convenience of watching videos and movies at your convenient time. When you apply it to webinars, you have the convenience of attending a session anytime regardless of when it was originally held. In this blog, we’ll delve into the rise of on-demand webinars, exploring their growing popularity and the benefits they bring to both creators and audiences.
Why are on-demand webinars in demand?
You know what webinars are, right?
Duh, I know it’s a no-brainer but just for that one person out there who might be double-guessing — Webinars are virtual/online events that are hosted for a variety of reasons ranging from educational, informational, conversational, and business purposes. For the host, webinars serve as a great medium to build an email list, sell products, and make passive income. For the attendees, webinars provide a platform to connect with experts and learn from them in a cost-effective and location-agnostic way. So that’s about live webinars. Now enter on-demand webinars.
On-demand webinars — access anytime, anywhere.
As a business, if your primary intent is to generate leads or build an email list, it should not matter ‘when’ someone turned up to your webinar, what matters is that they turned up. This means they are interested and you can’t let them go just like that.
That’s where our new On-Demand Webinars come into play.
How it works traditionally
Step 1: A webinar is scheduled for a specific date and time.
Step 2: When the event time is ready, attendees join the webinar room through the link provided and the presenter begins with their presentation.
Step 3: At the end of the session, there may be leads who are interested in further action.
How it works on demand
It’s the same and more. Here, the webinar can be accessed even after it has been conducted.
Having this provision means that there are a number of benefits, most of them naturally coinciding with the benefits of webinars in general.
Compatible with Different Time-Zones: On-demand webinars transcend geographical boundaries. They are accessible to a global and diverse audience, offering the same content to people from different time zones and backgrounds negating the need to attend webinars at odd hours. This expands your reach and allows you to connect with a more extensive and diverse community.
Convenience and Accessibility: On-demand webinars provide viewers with the ultimate flexibility. Instead of being tied to a specific time, audiences can watch the content at their own convenience. This flexibility is particularly valuable for working professionals, students, and anyone with a busy schedule.
Reduced Barrier to Entry: On-demand webinars remove the barrier of registration and scheduling. With live webinars, attendees need to commit to a specific time and often provide personal information for registration. On-demand webinars can be accessed with a simple click, reducing friction and making it easier for potential viewers to engage.
Content Permanence: On-demand webinars offer content that can be revisited and shared at any time. This permanence is invaluable for learners who want to revisit specific sections or share insights with peers or colleagues.
Choosing the Right Webinar Hosting Software
The software on which webinars are hosted matter greatly in the overall experience and consequently the number of conversions. Today, there are many solutions with multiple features you may not yet be familiar with but are skyrocketing in popularity. Hence, it’s imperative to research and choose a software that serves best for your needs. Only then can you (and your audience), reap the holistic benefits of an on-demand webinar.