Tag B2B Industry

Driving Revenue With ABM: How Targeted Marketing Maximizes ROI

Amplify Revenue with ABM

The increasing popularity of ABM is well-founded: strategically directing resources toward targeting and converting specific accounts yields positive results. According to 80% of marketers monitoring ROI, ABM consistently surpasses other marketing strategies, often by a considerable margin. Account-based marketing (ABM)…

Implementing AI-enabled Decision-making Processes in B2B

AI in B2B Decision Making

An increasing number of businesses are adopting AI-powered technologies to bridge the data-insight gap and enhance decision-making capabilities, especially in time-sensitive and high-pressure situations. These technologies include a diverse range of tools such as virtual assistants, virtual and augmented reality,…