Tag B2B Industry

The Power of Social Media in Shaping Consumer Behaviour

Consumer Behaviour

Social media has transformed the way we communicate, connect, and ultimately, make purchasing decisions. With an expansive reach that spans billions of users worldwide, social platforms have become integral spaces where consumers not only interact but also discover, evaluate, and…

AI for Sales Outreach: Pitfalls and Actionable Tips 

AI for Sales Outreach

Sales outreach is the proactive process of initiating contact with potential customers, aiming to generate interest and ultimately make a sale. It involves various activities like Reaching out to potential customers, engaging in conversations, providing value, nurturing and qualifying leads,…