Lead generation is a critical and complex aspect of B2B sales and involves legal and ethical considerations. Given how driven the process is, the legal aspect of B2B lead generation which comprises compliance and ethics is often overlooked. For a…
One notch over personalization, the term hyper signifies an intense approach to customizing content to the extent that it feels like you know your customer, rather than a bit too much. But that’s what really works for marketing! Around 84%…
Companies spend a fortune to acquire customers. Acquiring customers is the hardest task but without retention, you are not going to get the optimum value from a single customer. To make it more clear the B2B Customer lifetime value (C.L.V)…
From a process P.O.V., It’s understandable that in a sales call, It seems like the right move to counter any or all objections In Lead Generation placed by the prospect -– that’s supposedly the only way to crack a client…
A good marketer knows that he needs to feed the top of the sales funnel with leads. But a smart marketer knows how to do that. The technique is called – Lead Nurturing. An effective lead nurturing program is what…
On-demand is more than a convenience, it’s a sign of the times. Eons later, when the generation of the future shall be divided in opinions on the veracity of our lifestyle, legends will be told about how we as a…
For B2B enterprises, email marketing remains to be a formidable tool, providing a direct line of communication to potential clients, partners, and stakeholders. However, the secret to unlocking its true potential lies not only in sending emails but in personalizing…
In the ever-evolving world of business-to-business (B2B) commerce, change is the only constant. B2B buyers have undergone a significant transformation in recent years, driven by seismic shifts and accelerated by the COVID-19 pandemic. B2B buyers now demand a seamless omnichannel…
Affiliate marketing has become a popular monetization strategy for bloggers and content creators in recent years. However, it’s not just for consumer-focused niches. In the world of B2B (business-to-business), there are abundant opportunities to leverage affiliate programs and generate income…
Ever seen in movies how a skilled professional sniper precisely aims at their target and hits them with a bullet at the exact designated spot on their body? In marketing, one can come close to this kind of accuracy by…
