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Learn why intent data matters more than ever in 2025. Discover common mistakes, best practices, and strategies to turn buyer intent signals into real pipeline and revenue.
If you've worked in B2B marketing over the past decade, you've witnessed firsthand how the game has changed. Gone are the days when marketing success depended solely on email open rates, form submissions, and generic cold calls. Today, success hinges on understanding buyer behavior before your competitors do and intent data has become the industry's most valuable shortcut to that insight.
What is intent data? Simply put, it tracking online actions and content consumption habits that show a focused interest by the prospect in a particular topic area or product category. It the difference between a lost net and a laser beam spotlight on prospects already in the process of making a buying decision.
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