B2B buyers today are nothing like they were a few years ago. They’re not just flipping through catalogs or waiting for a sales rep to call. They’re researching, comparing, self-serving, and expecting the same seamless, intuitive experiences they get as…
Affiliate marketing has become a popular monetization strategy for bloggers and content creators in recent years. However, it’s not just for consumer-focused niches. In the world of B2B (business-to-business), there are abundant opportunities to leverage affiliate programs and generate income…
Successful salespeople are swift at adapting sales strategies that align with changing markets and shifting consumer behaviors. This has led most major brands including B2B companies to embrace a powerful approach known as Social Selling. What is Social Selling Social…
When it comes to B2B lead generation, the ability to target and engage with the right prospects is crucial for success. Intent Amplify, a leading B2B lead generation company, understands the significance of precise prospect targeting and has developed a…
Ever seen in movies how a skilled professional sniper precisely aims at their target and hits them with a bullet at the exact designated spot on their body? In marketing, one can come close to this kind of accuracy by…
In an exciting turn of events, Intent Amplify, a powerhouse in the realm of B2B marketing services, is taking its services to new heights at Cloud Expo Asia 2023. Making waves worldwide, Intent Amplify is making its presence felt…
Influencer marketing has evolved from being a mere trend of subtly promoting B2C products on social media channels to a full-fledged marketing tactic that is being enthusiastically adopted across B2B industries. According to a Statista report, the global influencer marketing…
Intent-based marketing / advertising is a similar concept. It is about understanding what people are interested in and using those insights to tailor marketing efforts. It is one of the most accurate ways to advertise. They collect data from different…
Ask multiple B2B businesses and they will unanimously agree that email marketing is one of the best ways to generate leads. One research claims that for every $1 spent on email marketing, you earn $42 – that’s how effective email…
