Traditional six-step sales checklists are useful, but they miss the real dynamics of today’s B2B buying motion: long cycles, multi-stakeholder decisions, and heavy self-education before sellers ever get involved. A modern B2B sales process must start earlier, map more people,…
Introduction Customer data is the raw information for B2B today, but by itself, data is just noise unless you can unify, accurately. And act on it in the moment. That’s the value proposition for Customer Data Platforms. It is a…
Ad blockers have rewritten the rules for digital marketing. Now that more and more users consciously block unwanted ads, marketers are being compelled to change and think outside the box. It’s not the demise of online advertising. It’s the beginning…
LinkedIn is currently the preferred social media platform for B2B marketers, directly reaching their messages to decision-makers and influencers in relevant industries. However, while it is still a possibility, many LinkedIn campaigns do not lead to meaningful results. Generic targeting,…
The role of Business Development Representatives (BDRs) has evolved dramatically. Once defined by sheer activity – cold calls, mass emails, and persistence – BDRs are expected to deliver personalized, insight-driven outreach that cuts through digital noise. The challenge? Balancing efficiency…
Ad blockers are no longer a convenience for consumers. They are now a major challenge for B2B marketers globally. Business decision-makers are using ad blockers to cut through irrelevant and invasive clutter in the privacy-first era of today. This is…
In a business-to-business market, your LinkedIn page is not simply your CV – it is a company resource for expansion. Potential customers not only visit the website of your business; they also assess the skills of the people behind the…
In B2B marketing, each touchpoint matters. But perhaps the most neglected leak in the pipeline is the unsubscribe link. With each opt-out communication from a prospect, you not only lose a potential lead but also the engagement and trust built…
B2B sales forces are under unprecedented stress to achieve high-performance targets in a more complicated marketplace than ever. Although legacy incentives such as commissions and yearly bonuses remain important, short-term, tactical initiatives by the name of SPIFFs (Sales Performance Incentive…
