There’s never been a more exciting time to market in B2B. Buyers are curious, informed, and open to discovering new solutions if you present yourself in the right way. That’s where demand generation shines. It’s not about hard selling or…
The recent disappearance of Apollo.io from LinkedIn has sent ripples through the B2B marketing and sales community. Apollo.io, a popular platform for lead generation, data enrichment, and outreach automation, has been widely used by businesses to source verified contact information…
Delivering high-quality leads with a 20% conversion rate has been one of the most rewarding experiences of 2024 for us. And, our customers acknowledge the success they had with Intent Amplify’s lead generation specialists. But, new year, new goals –…
Are you aware that most B2B marketing leaders invest 20% of their marketing activity budget on demand gen? And, 38 out of 100 of these marketers are spending more on demand-gen than the previous year. Let’s understand this better with…
What is Programmatic Account-Based Marketing (ABM)? Programmatic Account-Based Marketing (ABM) represents the evolution of B2B lead generation, combining the surgical precision of account-based marketing with the scalable efficiency of automated advertising technology. This revolutionary approach transforms how businesses acquire high-value…
Intent Amplify leaders sit down for a strategic discussion to outline the company’s growth and what’s next for Marketing, HR, Operations, and AI ORO VALLEY, ARIZONA, UNITED STATES, December 30, 2024: Intent Amplify™, a leading full-funnel B2B demand generation and…
Intent data and AI have emerged as a “must-have” combination for precision marketing. In today’s hyper-personalized digital era, customers expect brands to not only meet current needs and expectations but also recommend relevant choices for better outcomes. However, achieving this…
Marketing in the manufacturing sector can help an established brand to sustain and succeed. But when launching a new product in a market, you need a separate plan, a Go-to-market (GTM) Strategies. GTM is a strategy that helps you launch…
Cybersecurity demand generation has become a crucial element for businesses offering security services and solutions in today’s fast-evolving digital landscape. As cyber threats grow more sophisticated and frequent, organizations are actively seeking reliable partners to protect their valuable digital assets.…
