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Account-Aware Advertising
Audience → exposure → engagement → account evidence → next-motion review.
Resources • Advertising
MAKE PAID ATTENTION ACCOUNT-AWARE.
Connect media exposure and engagement to account context while keeping impression, attention, intent and qualification as separate states.
Media-to-Account Framework
Preserve campaign, source, timing and account context.
Attention vs Intent Guide
Do not turn an impression or click into purchase intent.
ABM Media Checklist
Coordinate paid media with account plays and buying-context evidence.
Measurement Boundary
Associated engagement is not automatically sourced pipeline.
ABM + SQL operating boundary
Resource engagement can support account prioritization, buying-context interpretation and evidence-rich handoff. It must not automatically create an SQL. Sales qualification requires the approved lifecycle definition and authoritative CRM evidence.
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