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PRACTICAL GTM THINKING FOR THE WORK HAPPENING NOW.

Short-form analysis across ABM, advertising, content creation, demand generation, intent data and sales–with clear implications for GTM execution.

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Blogs resources

694 published resources matching this section.

Blogs Gated

Why 70% of B2B Companies Struggle to Use Intent Data – and How Intent Amplify® Fixes It

Discover why 70% of B2B companies fail to use intent data effectively and how to unlock its full revenue potential. Learn the key challenges, hidden costs of inaction, and how Intent Amplify® transforms raw buyer signals into prioritized accounts, omnichannel engagement, and measurable pipeline growth.

Blogs Gated

The Power of Install Base Targeting: Fuelling Expansion Revenue from Your Current Customers

Discover why Install Base Targeting is the fastest path to revenue growth in 2025. Learn how intent data, ABM, and omnichannel demand generation help SaaS, fintech, and cybersecurity companies uncover upsell, cross-sell, and retention opportunities while reducing acquisition costs and boosting customer lifetime value.

Blogs Gated

Intent Data 101: How to Find Prospects Actively Looking for Solutions Like Yours

Discover how intent data helps B2B companies identify buy-ready prospects before competitors do. Learn how to track intent signals, prioritize active accounts, and convert them through ABM, content syndication, and omnichannel demand generation — with Intent Amplify® turning insights into revenue.

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