5 Innovative Lead Generation Strategies for the IT Sector
April 3, 2024
Lead generation is the bread and butter of any IT company. With competition at an all-time high and attention spans low, discovering new and innovative
Tag: b2b marketing
Driving Revenue With ABM: How Target Marketing Maximizes ROI
April 1, 2024
The increasing popularity of ABM (Revenue with ABM) is well-founded: strategically directing resources toward targeting and converting specific accounts yields positive results. According to 80%
How to Select a B2B Lead Generation Company That Really Does the Required Work
March 20, 2024
B2B lead generation companies are the go-to solution for U.S. marketers and sales managers tasked with filling pipelines with decision‑ready buyers in 2025. When internal
B2B Marketing ROI Measurement: Accurate Strategies & Tips
March 15, 2024
Marketing is perhaps looked upon as an expensive department and the one that gets teenage-kid treatment from the budget committee. That is mostly because much
How Buyer Personas Help You to Personalize Your Appointments
March 11, 2024
At the level of competition we all face as business-to-business marketers, trying to get a prospect to agree to a discovery call or demo feels
B2B Lead Magnets for Each Stage of Buyers’ Journey
March 4, 2024
Before we talk about B2B lead magnet ideas at each stage of the buyer journey, we should talk about the stages of the buyer journey.
6 Post-Webinar Engagement Strategies to Sustain Audience
March 1, 2024
Webinars, no doubt, are a powerful tool for generating leads and nurturing relationships. And everyone seems to know this which is why there are just
Implementing AI-enabled Decision-making Processes in B2B
February 28, 2024
An increasing number of businesses are adopting AI-powered technologies to bridge the data-insight gap and enhance AI-enabled Decision making capabilities, especially in time-sensitive and high-pressure
B2B Performance Marketing: Measurable Results, Actionable Insights
February 26, 2024
The internet has undoubtedly helped businesses and consumers connect in an unprecedented way. Opening access to multiple channels previously unheard of, e-commerce has enabled the
