All That You Should Know About The B2B Sales Funnel
August 9, 2024
Sales Funnel Every lead follows a certain path to becoming a customer – this journey can be captured as a sales funnel. A B2B Sales
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Tag: b2b marketing
Building a Strong B2B Brand: Strategies and Statistics
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Is generating top-quality leads your ultimate priority? 50 percent of B2B marketers consider lead generation as their objective. Do you agree that having a strong
Introducing AI-amplified MarTech Suite: Infosys Aster
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Infosys Aster is an AI-amplified marketing suite for performance marketing, Martech orchestration, and Marketing Ops, all rolled into one. Today, the global IT consulting and
Embracing Digital Transformation in the Retail Industry
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The retail industry has been undergoing a significant transformation driven by the rapid advancement of digital technologies. This digital shift has not only reshaped consumer
B2B Marketing Analytics in 2025: From Data Chaos to Strategic Growth
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In the B2B world, data is more than a resource; it’s a strategic asset. It reveals your customer’s purchase behavior, improves every stage of the
Top 7 B2B Lead Generation Content Types That Will Work For You in 2024
May 10, 2024
Every best-performing lead generation content is known for one thing — they provide a realistic solution to complex decision-making challenges. When traditional marketing methods fail
Is Your Brand Invisible? 3 Proven Ways to B2B Demand Generation Strategies
April 15, 2024
Winning brands focus on strong B2B demand generation strategies to influence customer engagement. In B2B marketing, nothing is constant, and nothing can be taken for
5 Innovative Lead Generation Strategies for the IT Sector
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Lead generation is the bread and butter of any IT company. With competition at an all-time high and attention spans low, discovering new and innovative
Driving Revenue With ABM: How Target Marketing Maximizes ROI
April 1, 2024
The increasing popularity of ABM (Revenue with ABM) is well-founded: strategically directing resources toward targeting and converting specific accounts yields positive results. According to 80%
