Influencer marketing has evolved from being a mere trend of subtly promoting B2C products on social media channels to a full-fledged marketing tactic that is
Intent-based marketing / advertising is a similar concept. It is about understanding what people are interested in and using those insights to tailor marketing efforts.
Ask multiple B2B businesses and they will unanimously agree that email marketing is one of the best ways to generate leads. One research claims that
As a thriving business driven by referrals and loyal customers, you’ve experienced firsthand the power of word-of-mouth marketing. Yet, as you aim to scale your
Marketing teams are usually responsible for generating demand in any organization. Most of the time, they simply hand-off a list of names to the sales team and
Emotional marketing refers to a set of activities aimed at triggering particular emotional responses. The idea is to tap these responses and help target audiences
Navigating Social Media in the B2B Landscape Of late, social media has emerged as a powerhouse that extends its influence far beyond personal connections and
Communication today has become easier than ever, thanks to digitization. As a marketer, this presents you with multiple opportunities to boost your marketing efforts by
In the world of sales, where connections and conversions converge, Appointment Settings emerges as a pivotal art. Picture this: You’re at the forefront of your
