Account-Based Measurement is becoming essential for MQL (Marketing Qualified Lead) as it is living on borrowed time and in all honesty, it ought to have
If your lead generation strategy still revolves around outdated personas and recycled data lists for outreach, you’re not alone, but let’s be honest, you’re also
The Forrester B2B Summit North America 2025 unveiled the data touchpoints showing the influence of AI that brought about this paradigm shift in buying habits.
Understanding Demand Generation What is Demand Generation? Before I dive into what demand generation is, let me first clarify what it isn’t. Demand generation is
Delivering high-quality leads with a 20% conversion rate has been one of the most rewarding experiences of 2024 for us. And, our customers acknowledge the
B2B is a space that never stops exciting you. With hordes of players entering the business every second, the sector expands at the speed of
Account-Based Marketing (ABM) is all about focusing your efforts on a defined set of high-value accounts. But with such a targeted approach, you need the
The increasing popularity of ABM (Revenue with ABM) is well-founded: strategically directing resources toward targeting and converting specific accounts yields positive results. According to 80%
Every successful business thrives on high-quality leads. According to a HubSpot report, modern marketers consider lead generation to be a top priority. While many businesses
In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach to target high-value accounts. ABM allows businesses to tailor their marketing efforts towards
