Intent data is a strong B2B marketing and sales tool, which gives the teams insight into the accounts that are actively looking for solutions. Nevertheless,
Acquiring new customers is always thrilling. But here’s the tough reality: in 2025, your fastest route to revenue growth isn’t with the next lead on
Finding the proper clients is only half the battle in the fast-paced B2B tech industry. Today’s purchasing processes involve six to ten decision-makers from many
Introduction The RevTech movement has reshaped how revenue teams think about growth. What began as an evolution of marketing automation and sales enablement has now
In B2B marketing, each touchpoint matters. But perhaps the most neglected leak in the pipeline is the unsubscribe link. With each opt-out communication from a
Account-based marketing (ABM) is all about precision. But if you only have precision and not reach, your efforts will have no impact. Many teams compile
As B2B marketers adapt to a rapidly changing marketing landscape. Account-based marketing (ABM) has become a requirement for organizations that market to high-value accounts. However,
Signal-Based B2B Marketing BOOK DEMO Swoop down on real buyer intent—turn digital signals into informed, sales-ready leads with sniper-like precision. 67% increase in BRAND MENTIONS
SaaS and ABM are revolutionizing the basis of B2B marketing today. Together, they provide a more intelligent, more scalable means to target high-value accounts. ABM
