Top Signs Your Business Needs a Lead Generation Company
September 26, 2025
The growth of the B2B market is becoming more and more difficult every year. Budgets are getting tighter, the buying cycle is longer, and the
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Tag: account based marketing (ABM)
The Role of Social Media in Modern Brand Marketing Strategies
September 25, 2025
Social media was a platform for casual networking. Now it is one of the main ways in which brands establish themselves through increased visibility, authority,
How to Leverage Ad Metrics to Supercharge Your ABM Strategy
September 25, 2025
One of the best features of Account-Based Marketing (ABM) is the fact that it is a precise, slit-targeting technique. ABM, in contrast with lead generation,
The Hidden Cost of Bad Leads: Why Quality Matters More Than Quantity in 2025
September 20, 2025
In 2025, B2B companies are under tremendous pressure to show what benefits every marketing dollar brings. Growth leaders are asking for more robust pipelines, quicker
ABM and Intent Data: The Perfect Pair for Precision Marketing
September 19, 2025
In today’s sophisticated B2B world, sales and marketing teams are under significant pressure to perform while working with constrained resources. Conventional lead generation styles tend
From Signals to Sales: A Step-by-Step Guide to Converting Intent Data into Revenue
September 19, 2025
With the hyper-competitive B2B market today, having more data at hand doesn’t necessarily translate to seeing more clearly. Despite having an abundance of KPIs, leads,
How Can Cybersecurity Companies Generate More Targeted B2B Leads?
September 17, 2025
In a hyper-competitive market for cybersecurity, qualified leads are more valuable than anything else. Enterprises are bombarded with generic marketing messages, which makes it extremely
What is People-Based Advertising? Definition by Intent Amplify
September 4, 2025
Digital advertising saw a profound change in the last ten years. Marketers do not only use cookies, standard targeting, or coarse demographic groups anymore. They
Podcast Guesting as a Lead Generation Strategy: Why B2B Companies Can’t Overlook It
August 26, 2025
With today’s hectic B2B marketing environment, getting through the noise to decision-makers is harder than ever. While digital advertising, email newsletters, and webinars are still
