Smart Objection Handling for High-Stakes B2B Sales
June 20, 2025
Why AI-Backed Sales Conversations Are Winning More Deals in 2025 Imagine this: you’re in a live pitch with a Fortune 500 CISO. You’ve done the
Tag: Artificial Intelligence
Top 25 LinkedIn Marketing Experts for B2B Companies (2025)
June 18, 2025
In 2025, LinkedIn isn’t just a professional network; it’s a B2B growth engine. Whether you’re a CMO planning your next ABM play or a founder
ICP vs Intent Data: Why ICI (Intent, Context, and Insights) Is the Smarter B2B Targeting Framework
June 18, 2025
Let’s start with a quick reality check. If you’re still relying on your Ideal Customer Profile (ICP) to drive B2B outreach in 2025, you might
How to Get Early Wins That Sales, the CEO, and CFO Care About on the Path to ABX
June 18, 2025
“What’s In It for Me?”-The Unspoken Question Behind Every Revenue Leader’s Smile Let’s be honest. No matter how polished your ABX strategy deck is, if
Top 7 ABM Tools B2B Marketers Are Using in 2025
June 17, 2025
What’s ABM and Why Is Everyone Talking About It? Let’s take a step back. In the world of B2B, leads used to be a numbers
Zendesk Doubles Down on Customer Service Automation with Local Measure Acquisition
May 28, 2025
Customer service automation has quietly become an integral part of today’s on-demand business world. Customers expect fast, frictionless, and personalized support around the clock. Zendesk
Ethical AI in B2B Marketing: Staying Ahead of Compliance and Regulation in 2025
May 5, 2025
The allure of Generative AI for B2B marketing (GenAI) is hard to resist. Endless amounts of content can be generated with the touch of a
2025 AI Lead Scoring Guide: Training Industry-Specific Models That Generate Conversions
May 2, 2025
AI is at a competitive advantage in lead qualification. But all AI models are not the same. While general-purpose scoring systems can score leads on
Gemini AI at Google Cloud Next ’25: A Transformative Step Forward
May 1, 2025
Gemini AI stole the spotlight at the recently held Google Cloud Next ’25 event. Google’s flagship AI system, Gemini, was the game-changer in the realm
