As a B2B company, you understand the importance of generating high-quality leads for driving growth. However, doing it all in-house can be time-consuming and resource-intensive.
Sales-Qualified Lead (SQL) is a term, marketers commonly refer to when talking about a potential customer who has undergone a stage 1 evaluation and scrutiny,
Social media has transformed the way we communicate, connect, and ultimately, make purchasing decisions. With an expansive reach that spans billions of users worldwide, social
By 2023, Statista projects U.S. B2B online sales to reach $1.8 trillion, and by 2025, Gartner predicts that 80% of B2B sales interactions between buyers
Sales outreach is the proactive process of initiating contact with potential customers, aiming to generate interest and ultimately make a sale. It involves various activities
Lead generation is a critical and complex aspect of B2B sales and involves legal and ethical considerations. Given how driven the process is, the legal
In 2025, hyper-personalization in B2B has evolved from a marketing trend into a revenue-driving necessity. Modern B2B buyers expect more than just industry-specific messages;
Cross-selling and upselling are essentially two ways to achieve one thing – more sales. While both are similar, they are not synonymous. Cross-selling is all
Companies spend a fortune to acquire customers. Acquiring customers is the hardest task but without retention, you are not going to get the optimum value
