Sales outreach is the proactive process of initiating contact with potential customers, aiming to generate interest and ultimately make a sale. It involves various activities
Lead generation is a critical and complex aspect of B2B sales and involves legal and ethical considerations. Given how driven the process is, the legal
One notch over personalization, the term hyper-personalization an intense approach to customizing content to the extent that it feels like you know your customer, rather
Cross-selling and upselling are essentially two ways to achieve one thing – more sales. While both are similar, they are not synonymous. Cross-selling is all
Companies spend a fortune to acquire customers. Acquiring customers is the hardest task but without retention, you are not going to get the optimum value
From a process P.O.V., It’s understandable that in a sales call, It seems like the right move to counter any or all objections In Mastering
A good marketer knows that he needs to feed the top of the sales funnel with leads. But a smart marketer knows how to do
“The biggest challenge to B2B marketers is generating high-quality leads” A B2B lead list is the lifeline of the lead generation business. That should set
On-demand is more than a convenience, it’s a sign of the times. Eons later, when the future generation debates the truth of our lifestyle, legends
