The recent disappearance of Apollo.io from LinkedIn has sent ripples through the B2B marketing and sales community. Apollo.io, a popular platform for lead generation, data enrichment, and outreach automation, has been widely used by businesses to source verified contact information…
Are you aware that most B2B marketing leaders invest 20% of their marketing activity budget on demand gen? And, 38 out of 100 of these marketers are spending more on demand-gen than the previous year. Let’s understand this better with…
Marketing in the manufacturing sector can help an established brand to sustain and succeed. But when launching a new product in a market, you need a separate plan, a Go-to-market (GTM) Strategies. GTM is a strategy that helps you launch…
Ever feel like your amazing product isn’t getting the traction it deserves? You need to implement GTM Strategies for SaaS Companies. If you are someone working at the level of a decision-maker in a SaaS company, you know your software…
B2B Intent data is a powerful tool that can revolutionize your marketing strategy. Marketing with intent data involves understanding what your potential customers are searching for and researching so that you can deliver highly targeted and relevant messages at the…
“Behind every famous brand is a great marketing strategy.” – anonymous. With so much competition in the market, making your product stand out requires you to create its demand. Generative AI for Demand generation is one of the quickest ways to…
B2B is a space that never stops exciting you. With hordes of players entering the business every second, the sector expands at the speed of our universe. And while we are talking about the marketing universe, how can we skip…
Sales Funnel Every lead follows a certain path to becoming a customer – this journey can be captured as a sales funnel. A B2B Sales Funnel then, is the visual representation of the customer journey from initial awareness of a…
Is generating top-quality leads your ultimate priority? 50 percent of B2B marketers consider lead generation as their objective. Do you agree that having a strong B2B brand can attract more quality leads? If yes, how well do you understand your…
Infosys Aster is an AI-amplified marketing suite for performance marketing, Martech orchestration, and Marketing Ops, all rolled into one. Today, the global IT consulting and digital services provider Infosys has launched Infosys Aster. Aster is an AI-amplified marketing technology suite…
