Today, the marketing terms like ‘omnichannel’ and ‘full-funnel’ are used regularly in boardrooms with the implication of common understanding. But the fact is that the actual implementation of such efforts with omnichannel intelligent workflows is a skillful task. I recall…
B2B (Business-to-Business) selling is selling goods, services, or programs to businesses and not to individual end-consumers. B2B sales have greater deal sizes, larger sales cycles, and more decision-makers than B2C (Business to Customer) selling. In B2B sales, success is…
Inbound vs Outbound marketing has been debated for a decade now. If you work in B2B, you’ve likely heard this often. Inbound provides better ROI, warmer leads, and lower Customer Acquisition Cost. Outbound marketing is often considered as outdated, old-fashioned,…
Content marketing isn’t an option today, it is the foundation of lead nurturing and conversion. Lead generation in the B2B industry is transforming at a brisk pace in 2025. Thanks to technological advancements and buyer behavior changes it has reached…
There is always increasing pressure on B2B marketers to demonstrate ROI within a quick period. Integration-friendly ecosystems have become an absolute must-have from a nice-to-have tool. When there is no or limited access to data, it may result in compromising…
B2B Cold calling has been discounted time and again over the last couple of decades. Yet in B2B sales, cold calling continues to demonstrate its enduring importance. The Power of Cold Calling While online outreach takes center stage, cold calling…
Account-Based Measurement is becoming essential for MQL (Marketing Qualified Lead) as it is living on borrowed time and in all honesty, it ought to have been eliminated years back. Gartner’s study indicates that B2B purchasing is a nonlinear path, with…
The allure of Generative AI for B2B marketing (GenAI) is hard to resist. Endless amounts of content can be generated with the touch of a button. In B2B marketing, risks are substantial. Escalating content creation without robust ethical protection can…
Is Content Syndication Getting Your Email Views, But Not Engagement? Is content syndication getting your emails the views, but not the engagement? If you’re nodding your head, you’re not alone. A lot of marketers face the same dilemma. The thrill…
If your lead generation strategy still revolves around outdated personas and recycled data lists for outreach, you’re not alone, but let’s be honest, you’re also not winning. Today’s marketing teams find it difficult to manage everything at once. They have…
