Sales-Qualified Lead (SQL) is a term, marketers commonly refer to when talking about a potential customer who has undergone a stage 1 evaluation and scrutiny,
Social media has transformed the way we communicate, connect, and ultimately, make purchasing decisions. With an expansive reach that spans billions of users worldwide, social
By 2023, Statista projects U.S. B2B online sales to reach $1.8 trillion, and by 2025, Gartner predicts that 80% of B2B sales interactions between buyers
Sales outreach is the proactive process of initiating contact with potential customers, aiming to generate interest and ultimately make a sale. It involves various activities
Cross-selling and upselling are essentially two ways to achieve one thing – more sales. While both are similar, they are not synonymous. Cross-selling is all
From a process P.O.V., It’s understandable that in a sales call, It seems like the right move to counter any or all objections In Mastering
A well-crafted demand generation program is the linchpin of success when it comes to B2B marketing. It’s the engine that drives brand awareness, nurtures leads,
“The biggest challenge to B2B marketers is generating high-quality leads” A B2B lead list is the lifeline of the lead generation business. That should set
In an age of content overload and suffocating communication, the simple act of getting a prospect to open your email, let alone engage with it,
