Intent-based marketing / advertising is a similar concept. It is about understanding what people are interested in and using those insights to tailor marketing efforts. It is one of the most accurate ways to advertise. They collect data from different…
Ask multiple B2B businesses and they will unanimously agree that email marketing is one of the best ways to generate leads. One research claims that for every $1 spent on email marketing, you earn $42 – that’s how effective email…
You’ve worked tirelessly on your website, pouring your heart and soul into creating engaging content, optimizing for search engines, and designing a visually stunning user interface. You’ve done everything right, yet your bounce rate remains stubbornly high. It’s frustrating, isn’t…
As a thriving business driven by referrals and loyal customers, you’ve experienced firsthand the power of word-of-mouth marketing. Yet, as you aim to scale your operations and expand your market reach, the need for a more robust and sustainable lead…
Marketing teams are usually responsible for generating demand in any organization. Most of the time, they simply hand-off a list of names to the sales team and expect the names to be converted into customers. The sales team starts calling…
Emotional marketing refers to a set of activities aimed at triggering particular emotional responses. The idea is to tap these responses and help target audiences along the path to purchase a product or service. And, at the heart of every…
Navigating Social Media in the B2B Landscape Of late, social media has emerged as a powerhouse that extends its influence far beyond personal connections and cat videos. The paradigm shift of social media from its original mission of facilitating personal…
Communication today has become easier than ever, thanks to digitization. As a marketer, this presents you with multiple opportunities to boost your marketing efforts by utilizing any of the readily available digital channels. As a customer, you constantly receive emails…
In the world of sales, where connections and conversions converge, Appointment Setting emerges as a pivotal art. Picture this: You’re at the forefront of your company’s outreach, seeking out potential customers and enticing them to engage in a conversation that…
In the past, businesses would buy software licenses from vendors and install them on their servers. This was a capital expenditure (CapEx) model, as businesses had to make a large upfront investment in software. However, in recent years, businesses have…
