In the past, businesses would buy software licenses from vendors and install them on their servers. This was a capital expenditure (CapEx) model, as businesses had to make a large upfront investment in software. However, in recent years, businesses have…
Account-based marketing (ABM) is a robust B2B sales and marketing technique that uses personalization to acquire and keep high-value clients inside a defined group of accounts. ABM helps organizations strengthen relationships with their best customers by concentrating on each target…
Product experience also comprises the user journey with the product evolvement. From the user’s first login to his last move on the application one can conclude the interaction the customer has with the product. B2B Marketing industry is focused more…
The saying “content is king” has become an intrinsic part of marketing vernacular. It’s a press release I agree with, but that doesn’t mean just any content strategy will do. Not all monarchs are good rulers. Similarly, not all content…
