Sales-Qualified Lead (SQL) is a term, marketers commonly refer to when talking about a potential customer who has undergone a stage 1 evaluation and scrutiny,
In the past, businesses would buy software licenses from vendors and install them on their servers. This was a capital expenditure (CapEx) model, as businesses
Account-based marketing (ABM) is still one of the best B2B marketing tactics in 2025. It excels based on deep personalization and focused outreach, enabling sales
In 2025, product experience (PX) is now a core growth engine, especially in the world of B2B SaaS and technology marketing. With decision-makers expecting more
The B2B marketing content game has changed. The saying “content is king” has become an intrinsic part of marketing vernacular. It’s a press release I
