What Is Buyer Intent Data for B2B Marketing?
June 24, 2025
New-age B2B marketing is not just about spreading a broad net. It’s about understanding when and why your leads are looking and grabbing them at
Tag: intent data
Why IAM (Identity and Access Management) Is Critical for Scalable SaaS Onboarding and Lead Qualification
June 23, 2025
In today’s fast-moving SaaS landscape, seamless onboarding and lead qualification are no longer just process checkpoints; they’re growth catalysts. As businesses scale, the ability to
What is Intent Data in EMEA and How It’s Changing the B2B Playbook in 2025
June 20, 2025
EMEA is no longer a market you “expand” into in 2025—it’s a collection of discrete, multilingual buying ecosystems that need to be addressed with hyper-localized
How to Use Data to Boost Creativity in B2B Marketing
June 18, 2025
In B2B marketing, data has the reputation for being strictly analytical, a game of numbers. But those days are behind us. Today, the most effective
The Role of Intent Data in Successful ABM Campaigns
June 18, 2025
Today’s B2B buying cycles are longer, more complex, and driven by digital research far earlier in the journey. ABM programs in 2025 must go beyond
Intent Data vs Traditional Lead Scoring: What Works Best for ABM in 2025?
June 17, 2025
“Through 2025, 67% of B2B marketers indicate intent data must be used to prioritize high-value accounts.” — Forrester, 2025 B2B Intent Marketing Outlook Not every
Unlocking Precision Marketing: How Intent Data and AI Deliver Game-Changing Personalization
December 25, 2024
Intent data and AI have emerged as a “must-have” combination for precision marketing. In today’s hyper-personalized digital era, customers expect brands to not only meet
10 Things You Should Know About B2B Intent Based Marketing
August 9, 2024
B2B Intent data is a powerful tool that can revolutionize your marketing strategy. Marketing with intent data involves understanding what your potential customers are searching
Leverage Intent Data to Laser-Focus on Your Next B2B Lead Generation Campaign
January 5, 2024
‘Intent’ is defined as a firm resolve to get something done. So when we use the word intent in conjunction with marketing-related words such as
