Why Intent Data Matters More Than Ever If you’ve worked in B2B marketing over the past decade, you’ve witnessed firsthand how the game has changed.
Let’s get real in today’s constantly changing sales and marketing environment, data is no longer the king. It’s the whole royal court. And one type
New-age B2B marketing is not just about spreading a broad net. It’s about understanding when and why your leads are looking and grabbing them at
In today’s fast-moving SaaS landscape, seamless onboarding and lead qualification are no longer just process checkpoints; they’re growth catalysts. As businesses scale, the ability to
EMEA is no longer a market you “expand” into in 2025—it’s a collection of discrete, multilingual buying ecosystems that need to be addressed with hyper-localized
In B2B marketing, data has the reputation for being strictly analytical, a game of numbers. But those days are behind us. Today, the most effective
Today’s B2B buying cycles are longer, more complex, and driven by digital research far earlier in the journey. ABM programs in 2025 must go beyond
“Through 2025, 67% of B2B marketers indicate intent data must be used to prioritize high-value accounts.” — Forrester, 2025 B2B Intent Marketing Outlook Not every
Intent data and AI have emerged as a “must-have” combination for precision marketing. In today’s hyper-personalized digital era, customers expect brands to not only meet
