A good marketer knows that he needs to feed the top of the sales funnel with leads. But a smart marketer knows how to do that. The technique is called – Lead Nurturing. An effective lead nurturing program is what…
Introduction Lead generation is an essential element of any effective marketing plan, especially in the B2B niche. It refers to the process of acquiring and converting prospective clients with interest in your product or service into leads. Lead generation is…
If you are in B2B marketing, you may have often heard about Marketing Qualified Leads or MQLs. MQLs are prospective buyers who have engaged with your brand and expressed interest in your offerings. MQLs are prospects who have engaged with…
