Tag #marketingstrategy

The 5 Essential Steps of an ABM Audit for B2B Success

ABM Audit

In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach to target high-value accounts. ABM allows businesses to tailor their marketing efforts towards specific companies, ensuring a more personalized and effective outreach.  However, to achieve optimal results and…

How to Increase B2B Customer Lifetime Value? 

B2B Customer Value

Companies spend a fortune to acquire customers. Acquiring customers is the hardest task but without retention, you are not going to get the optimum value from a single customer. To make it more clear the B2B Customer lifetime value (C.L.V)…