Finding the proper clients is only half the battle in the fast-paced B2B tech industry. Today’s purchasing processes involve six to ten decision-makers from many
Introduction Customer data is the raw information for B2B today, but by itself, data is just noise unless you can unify, accurately. And act on
Operating in a high-stakes B2B environment doesn’t give much margin for uncertainty. A business that is uncertain to start a campaign or is uncertain if
The SaaS industry has never been more competitive or more complicated. Buying cycles are lengthening, buying groups are larger, and much of the research that
Marketing teams are under pressure to find the right buyers before their competitors do. The days of scaling demand generation with broad campaigns, generic lead
