In an exciting turn of events, Intent Amplify, a powerhouse in the realm of B2B marketing services, is taking its services to new heights at Cloud Expo Asia 2023. Making waves worldwide, Intent Amplify is making its presence felt at…
Influencer marketing has evolved from being a mere trend of subtly promoting B2C products on social media channels to a full-fledged marketing tactic that is being enthusiastically adopted across B2B industries. According to a Statista report, the global influencer marketing…
Intent-based marketing / advertising is a similar concept. It is about understanding what people are interested in and using those insights to tailor marketing efforts. It is one of the most accurate ways to advertise. They collect data from different…
Ask multiple B2B businesses and they will unanimously agree that email marketing is one of the best ways to generate leads. One research claims that for every $1 spent on email marketing, you earn $42 – that’s how effective email…
You’ve worked tirelessly on your website, pouring your heart and soul into creating engaging content, optimizing for search engines, and designing a visually stunning user interface. You’ve done everything right, yet your bounce rate remains stubbornly high. It’s frustrating, isn’t…
AI-powered customer segmentation and targeting are crucial parts of market research, as they help you identify and connect with your most valuable customers. However, traditional methods of segmentation and targeting can be time-consuming, expensive, and inaccurate. Artificial intelligence (AI) can…
As a thriving business driven by referrals and loyal customers, you’ve experienced firsthand the power of word-of-mouth marketing. Yet, as you aim to scale your operations and expand your market reach, the need for a more robust and sustainable lead…
What if you could accurately predict the revenue of your company for the next quarter, fiscal year or the next 5 years? Well, sales projections are actually a thing where you can indeed predict the revenue, albeit based on past…
Marketing teams are usually responsible for generating demand in any organization. Most of the time, they simply hand-off a list of names to the sales team and expect the names to be converted into customers. The sales team starts calling…
Emotional marketing refers to a set of activities aimed at triggering particular emotional responses. The idea is to tap these responses and help target audiences along the path to purchase a product or service. And, at the heart of every…
