Top 7 ABM Tools B2B Marketers Are Using in 2025
- Last updated on: June 17, 2025
What’s ABM and Why Is Everyone Talking About It?
Let’s take a step back.
In the world of B2B, leads used to be a numbers game: blast emails, cold calls, hope for the best. But not anymore.
Enter Account-Based Marketing (ABM), a strategy where sales and marketing work together to go after the right accounts, not just more leads.
It’s about quality over quantity. Personalization over promotion. Relevance over reach.
Think of it like this: instead of shouting into the void, ABM is like whispering the right thing into the right ear at the right time.
And in 2025? ABM has evolved. It’s powered by data, driven by AI, and built to align sales and marketing like never before.
But here’s the truth no one tells you: your ABM strategy is only as good as the tools you’re using.
So, what are the top-performing teams using this year?
Let’s dive into the 7 ABM tools making serious noise in 2025, with real-world impact and reasons why they’re on every CMO’s radar.
1. 6sense – For Teams That Want a Crystal Ball
Imagine knowing exactly which companies are shopping for your solution, even before they reach out. That’s 6sense.
This tool uses AI and intent signals to help you identify which accounts are “in market” and what they care about. So instead of guessing, your team knows exactly who to contact – and when.
A G2 review showed users reporting 40% higher win rates and up to 2x deal sizes.
Why marketers love it:
“Before 6sense, we were just reacting. Now, we’re predicting.”
2. Demandbase – The Swiss Army Knife of ABM
Demandbase is a full-funnel platform that helps you identify, engage, and convert high-value accounts. It’s great for large teams that want everything in one place—ads, personalization, analytics, and sales enablement.
Recognized as a leader in the Forrester Wave 2024, Demandbase gets high marks for targeting and buyer group insights.
Why it stands out:
“With Demandbase, we don’t run campaigns – we run coordinated plays.”
3. Mutiny – Your Website’s Secret Weapon
Ever wish your website could talk differently to each visitor?
Mutiny makes that possible. It personalizes headlines, content blocks, and CTAs based on who’s visiting – industry, company size, role, you name it. And the best part? No dev team needed.
In one case, Notion boosted conversions by 60% using Mutiny’s dynamic experiences.
Why teams love it:
“Mutiny turned our static homepage into a lead-generating machine.”
4. Terminus – Ad Targeting That Works
Terminus excels at one thing: getting your brand in front of the right people. It lets you run personalized ad campaigns, alert sales when accounts engage, and even add banners to your team’s email signatures.
A TOPO study found Terminus users saw a 300% jump in engagement from targeted accounts.
Why marketers use it: “Now our ads feel like helpful nudges, not background noise.”
5. RollWorks – Big ABM Value for Smaller Budgets
RollWorks is a favorite for growing B2B teams. It offers intent data, account targeting, and automated workflows at a price point that doesn’t require CMO-level approval.
And it delivers. A Forrester TEI report showed companies getting a 197% ROI over three years.
Why it’s rising fast:
“RollWorks helped us stop spraying and start focusing.”
6. Triblio – Where Sales and Marketing Finally Get Along
Triblio is built around one key belief: ABM only works if sales and marketing are in sync. It lets marketers run multichannel campaigns while feeding sales with account insights, real-time alerts, and personalized content.
IDC named it a top choice for campaign orchestration and sales enablement.
Why it wins hearts:
Finally, sales stopped ignoring our campaigns. Now they ask when the next one launches.”
7. Madison Logic – For Content That Converts
Got great content? Madison Logic makes sure it’s seen by the right accounts—when they’re most likely to act. It combines buyer intent data with content syndication and analytics.
In a recent benchmark report, users saw a 28% jump in conversion rates and 17% faster pipeline velocity.
Why it matters:
“It’s like our whitepapers suddenly became sales reps.”
So… Which Tool Should You Choose?
That depends on your goals. Need intent signals? 6sense and RollWorks shine. Want smarter ads? Go with Terminus. Personalized web? Try Mutiny.
But here’s the bigger picture:
ABM in 2025 is no longer just a marketing strategy. It’s a revenue engine. And these tools? They’re the gears that keep it running.
The key is starting with your business needs, not just a list of features.
FAQs
1. Do I need a huge team to use ABM tools?
Not at all. Tools like RollWorks and Mutiny are built for lean teams and can scale as you grow.
2. Can I use more than one tool together?
Absolutely. Many companies use a combination, like pairing 6sense (for intent) with Mutiny (for website personalization).
3. Are these tools easy to integrate with our CRM?
Yes. Most of them connect directly with Salesforce, HubSpot, Marketo, and more.
4. How fast can I see results?
It depends on your strategy, but many users report improvements in pipeline quality within 1–2 quarters.
5. Is ABM still worth the investment in 2025?
Yes. According to Gartner, ABM-first teams see 30% better close rates and faster deal cycles than traditional lead gen.
Conclusion
ABM isn’t about chasing trends – it’s about building revenue systems that work. The tools listed here are used by the smartest GTM teams in the business.
Choose the ones that fit your motion, your goals, and your team – and watch how fast “just marketing” becomes revenue marketing.
Ready to turn buyer intent into a real pipeline?
Start amplifying the accounts that matter – book your free ABM audit today.
