GenAI in Customer Success: Redefining B2B Lead Generation in 2025
May 9, 2025
In 2025, GenAI in customer success is not a novelty; it’s a necessity. The competitive edge no longer lies in who fills the top of
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Tag: Account-Based Marketing
Intent Marketing in 2025: Stop Chasing, Start Attracting
May 1, 2025
If your lead generation strategy still revolves around outdated personas and recycled data lists for outreach, you’re not alone, but let’s be honest, you’re also
B2B Marketing Lessons from Studio Ghibli Characters
April 3, 2025
Studio Ghibli has been captivating audiences for decades. Its films tell engaging stories with emotion, creativity, and strong characters. But even beyond entertainment, these films
How to use Account-based marketing to grow small business | ABM for startups
January 15, 2024
In the ever-evolving domains of marketing and sales, the spotlight on Account-Based Marketing (ABM) continues to intensify. Recognized for its strategic prowess, ABM has become
AI-Driven ABM: The Next Big Thing in B2B Marketing
July 14, 2023
Introduction Technological advancements are helping organizations stay competitive. To keep up in the digital age, marketing has shifted from traditional methods. New approaches are now
The Symphony of Account-Based Experience (ABX) – Tailored, Targeted, Transformed
June 9, 2023
Introduction We’ve all talked and learnt about Account-Based Marketing and how crucial it is in B2B Marketing. But what about the next step? After we
Effective ABM Strategies to Accelerate your B2B Sales Success
June 6, 2023
Introduction In the ever-evolving realm of B2B sales, where organizations endeavor to captivate and transform lucrative accounts, conventional marketing tactics may prove inadequate. Account-Based Marketing
Account-Based Marketing in 2025: A Complete B2B Campaign Playbook
May 1, 2023
Account-based marketing (ABM) is still one of the best B2B marketing tactics in 2025. It excels based on deep personalization and focused outreach, enabling sales
