From a process P.O.V., It’s understandable that in a sales call, It seems like the right move to counter any or all objections In Mastering Lead Generation placed by the prospect -– that’s supposedly the only way to crack a…
A good marketer knows that he needs to feed the top of the sales funnel with leads. But a smart marketer knows how to do that. The technique is called – B2B Lead Nurturing. An effective lead nurturing program is…
“The biggest challenge to B2B marketers is generating high-quality leads” A B2B lead list is the lifeline of the lead generation business. That should set the tone of what one can expect further in the article. We will ponder on…
On-demand is more than a convenience, it’s a sign of the times. Eons later, when the future generation debates the truth of our lifestyle, legends will tell how we persisted in an ‘on-demand’ way of life as we progressed through…
For B2B enterprises, B2B Email Personalization remains to be a formidable tool, providing a direct line of communication to potential clients, partners, and stakeholders. However, the secret to unlocking its true potential lies not only in sending emails but in…
In the ever-evolving world of business-to-business (B2B) commerce, change is the only constant. B2B buyers have undergone a significant transformation in recent years, driven by seismic shifts and accelerated by the COVID-19 pandemic. B2B buyers now demand a seamless omnichannel…
Affiliate marketing has become a popular monetization strategy for bloggers and content creators in recent years. However, it’s not just for consumer-focused niches. In the world of B2B (business-to-business), there are abundant opportunities to leverage affiliate programs and generate income…
Ever seen in movies how a skilled professional sniper precisely aims at their target and hits them with a bullet at the exact designated spot on their body? In marketing, one can come close to this kind of accuracy by…
Ask multiple B2B businesses and they will unanimously agree that email marketing is one of the best ways to generate leads. One research claims that for every $1 spent on email marketing, you earn $42 – that’s how effective email…
Marketing teams are usually responsible for generating demand in any organization. Most of the time, they simply hand-off a list of names to the sales team and expect the names to be converted into customers. The sales team starts calling…
