‘Intent’ is defined as a firm resolve to get something done. So when we use the word intent in conjunction with marketing-related words such as
Imagine the ease of business when you sell your product to a prospect who is already looking for your product. Such is the principle of
The Sales Funnel, also known as the Marketing Funnel, has always provided a path for the customer journey from the various stages. From the very
The concept of a value proposition stands as a cornerstone. As markets continuously shift and customer needs morph, the B2B value propositions undergoes a fascinating
A competitive edge requires going beyond product-centric approaches. The key to unlocking sustainable growth lies in forging genuine connections with your customers, delivering experiences that
3 Basics Successful B2B Strategy A successful B2B strategy can be boiled down to three basics: But how do you effectively do that? The answer
It was during the times of the COVID-19 pandemic that webinars truly found their spotlight. Video meetings – once a facility, soon became a necessity
As a B2B company, you understand the importance of generating high-quality leads for driving growth. However, doing it all in-house can be time-consuming and resource-intensive.
Sales-Qualified Lead (SQL) is a term, marketers commonly refer to when talking about a potential customer who has undergone a stage 1 evaluation and scrutiny,
