What Is Buyer Intent Data for B2B Marketing?
June 24, 2025
New-age B2B marketing is not just about spreading a broad net. It’s about understanding when and why your leads are looking and grabbing them at
Tag: b2b marketing
First-Party Data Privacy in Retail, SaaS, IT & Cybersecurity
June 24, 2025
In the digital economy today, data can be fuel, but trust is the engine that drives everything. Without it, personalization is flat. As privacy requirements
The 95/5 Rule in B2B: How to Engage Buyers Who Aren’t Ready to Purchase Yet
June 23, 2025
Welcome to the 95/5 Rule, a concept reshaping how high-performing B2B marketers plan demand generation and nurture long-term growth. If your strategy still hinges only
Smart Objection Handling for High-Stakes B2B Sales
June 20, 2025
Why AI-Backed Sales Conversations Are Winning More Deals in 2025 Imagine this: you’re in a live pitch with a Fortune 500 CISO. You’ve done the
How Conversational Marketing Helps B2B Convert Leads with Chatbots
June 20, 2025
Conversational Marketing in B2B helps in converting leads with Chatbots. B2B buyers hate the waiting game. They do not wish to wait for follow-ups or
Top 25 LinkedIn Marketing Experts for B2B Companies (2025)
June 18, 2025
In 2025, LinkedIn isn’t just a professional network; it’s a B2B growth engine. Whether you’re a CMO planning your next ABM play or a founder
How to Use Chatbots in B2B Marketing
June 18, 2025
Chatbots in B2B marketing have transformed customer engagement. Prospects demand real-time responses and personalized engagement, and chatbots are stepping up to meet that expectation. From
How to Use Data to Boost Creativity in B2B Marketing
June 18, 2025
In B2B marketing, data has the reputation for being strictly analytical, a game of numbers. But those days are behind us. Today, the most effective
ICP vs Intent Data: Why ICI (Intent, Context, and Insights) Is the Smarter B2B Targeting Framework
June 18, 2025
Let’s start with a quick reality check. If you’re still relying on your Ideal Customer Profile (ICP) to drive B2B outreach in 2025, you might
