Revenue planning tool

Turn your revenue target into an actionable lead plan.

Estimate the leads, MQLs, opportunities and won deals your team needs—and the daily pace required to reach the goal before your deadline.

Instant forecastNo sign-up requiredInputs stay in your browser

Lead forecasting calculator

Build your forecast

Use your CRM conversion averages where available. You can adjust every input and compare scenarios instantly.

Revenue and timeline

Lead generation start dateWhen the campaign will begin Revenue target dateWhen revenue must be closed CurrencyUsed for forecast display Revenue goalTotal revenue to generate Average deal sizeAverage revenue per won deal

Conversion funnel

Lead → MQL conversionPercentage of new leads becoming MQLs

MQL → Opportunity conversionPercentage of MQLs creating opportunities

Opportunity → Won conversionPercentage of opportunities closing won

Sales-cycle timing

Average days: Lead → OpportunityTypical qualification and conversion time Average days: Opportunity → WonTypical opportunity closing time Leads already generatedOptional: subtract current campaign progress

Your forecast

Demand target

Ready

Additional leads required—Complete the inputs to calculate

MQLs required—

Opportunities required—

Won deals required—

Average leads/day—

Last day to generate leads: —
Available lead-generation days: —
Required pipeline value: —
Recommended revenue date: —

Plan this campaign with Intent Amplify

Delivery plan

Lead and revenue forecast

Review the required pace by day, week or month. Revenue is recognized after the selected sales-cycle delay.

Pipeline velocity

Forecast trajectory

Cumulative demand creation and projected revenue progression.

Live model

Lead target—

Daily pace—

Revenue goal—

Cumulative leadsProjected revenue

Day	Active days	Lead target	Projected revenue

How it works

Forecast from outcomes—not guesswork

Start with revenue

Your revenue goal and average deal value determine the minimum won deals required.

Reverse the funnel

Your conversion rates translate won deals into opportunities, MQLs and total leads.

Protect the deadline

The calculator removes your qualification and closing time from the revenue deadline.