What happened?
Inspect the source observation.
Evidence Graph
EVERY PRIORITY SHOULD BE EXPLAINABLE.
See the observations, sources, timing and context behind an account priority or recommendation.
Where and when?
Preserve source and timestamp.
How resolved?
Expose resolution method and confidence.
What is permitted?
Evidence never automatically grants activation permission.
Turn evidence into the next GTM decision.
Bring one account, audience, market or GTM objective and map the evidence required to act.