Market before list size
Start with ICP, market and commercial objective.
Audience Intelligence
BUILD THE AUDIENCE BEFORE YOU BUILD THE CAMPAIGN.
Define the market you want to win, identify the accounts and buying contexts that fit, and build activation-ready audiences around explicit GTM priorities.
Visible targeting logic
Preserve why an account entered or exited an audience.
Buying context
Use topic and context evidence, not contact volume alone.
Govern activation
Identity resolution and permission remain separate.
Turn evidence into the next GTM decision.
Bring one account, audience, market or GTM objective and map the evidence required to act.