What changed?
Expose source observations.
Intent Intelligence
INTENT YOU CAN INSPECT—NOT JUST ACCEPT.
Understand what changed, when it changed, which evidence contributed and which account or buying context is involved before deciding how GTM should respond.
How recent?
Keep recency visible.
What is inferred?
Interpretation never masquerades as observation.
Operational meaning
Intent prioritizes investigation or activation; it is not automatically an MQL, SQL or opportunity.
Turn evidence into the next GTM decision.
Bring one account, audience, market or GTM objective and map the evidence required to act.